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Our mission and strategy

We work in partnership with local peacebuilders and other allies to shift power and resources for sustainable peace. Discover the strategic approach we take to make that mission a reality.
Local children look out atop Dala Hill, a hillcrest considered to be the first site of settlement in Kano that provides views of the entire city. Kano, Nigeria. May 2017. Photo by Greg Funnell.
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Our mission is to work in partnership with local peacebuilders and other allies like donors, policymakers and activists to shift power and resources for sustainable peace.

Our work is not simply about acting as an intermediary between funders and peacebuilders. Instead, we take an active, strategic approach to ensure the whole sector we work in better serves local people – and makes peace more achievable.

That means we collaborate with others to change the system in favour of local peacebuilding. We research, we advocate, we influence, we communicate and we campaign.

This broad mission is underpinned by several strategic areas of work.

  • Envision members working in the Murewa and Hurungwe districts of Zimbabwe.

    1. Directing support to local peacebuilding efforts.

    We work closely with local peacebuilders to support their efforts to stop violence and build sustainable peace in their community. That includes developing trust-based and sustainable relationships with our partners, and supporting them to access funding and resources they need. But it also means learning with and from our partners and other peacebuilders, and helping ensure there is a thriving, connected ecosystem of civil society in conflict-affected countries.

2. Advocating for decision-makers to change their attitudes, behaviour and practices.

We want the local leadership to become the norm across the humanitarian, development and peacebuilding system. But there are longstanding barriers that stand in our way, including structural racism and a lack of trust in local people. Across our work, we add our voices to the chorus calling for change, to ensure local peacebuilders have a better chance of building sustainable peace.

As part of that work, we lead and collaborate on research and advocacy efforts in this area, including co-producing a series of reports on decolonising the sector. And we push international decision-makers and organisations to hear local voices and commit their support for local peacebuilders.

  • Illustration created for Peace Direct's Time to Decolonise Aid report, by Nash Weerasekera // The Jacky Winter Group.

    3. Building an evidence base for locally led peacebuilding.

    We know that convincing a whole sector to change its approach would be impossible without demonstrating what problems exist and highlighting alternatives.

    To support our mission, we and our partners conduct research on the effectiveness, impact and sustainability of locally led peacebuilding. We prove that not only does local peacebuilding work, but that peace can’t last without it.

4. Building mass public support for local peacebuilding.

To achieve our mission, we also need the support of the public. That means we need the value of local peacebuilding efforts to be more visible.

We strive to raise the profile of local peacebuilders through innovative and inspirational campaigns and communications. That includes showcasing stories of local peacebuilding work, to help millions of people around the world discover the value of peacebuilding and understand the ways they can take action for peace.

As part of that work, we lead and collaborate on research and advocacy efforts in this area, including co-producing a series of reports on decolonising the sector. And we push international decision-makers and organisations to hear local voices and commit their support for local peacebuilders.

Finally, tying all of these efforts together is a long-term strategy to ensure Peace Direct itself is a strong, dynamic and inclusive organisation. Otherwise, we won’t be equipped to achieve our mission.